Tuesday, March 16, 2010

Why marketing with video on YouTube helps your competitors?, Secret how to change it.



Considering marketing with video, a few facts we all should memorize. YouTube is now the second largest search engine online Google is the first. Another fact is that Google loves YouTube. Every search we make will have a few videos on the first page, ranking very well in compare to the powerful high ranked sites. Marketing with video will take hours to rank on Google first page and an article will take days or weeks.

We should consider YouTube as our best partner and use his endless opportunities to maximize our business profits. So, having videos on YouTube is a way to ignore getting help from friendly partner. There are other video sites, I do not ignore their abilities, however, working side by side with the most popular video sharing site in marketing your services or products, is very powerful.

Marketing with video on YouTube shares your information on millions of searches and delivers it to more clients you ever dreamed of. YouTube started as a social networking site, not any more. We should consider it as very influential working tool.

YouTube is an important marketing tool, but you should use it carefully. Most of the people using marketing with video on YouTube, are helping their competitors.

How come? Why do I say it?
Every time you copy embedded code from YouTube on your site, your clients with another extra click will move from your site to YouTube and will get to see, with your kind help, other related videos. Some of the videos are your competitors. Your viewers are taken with one click away from your page.

To reduce the damage from that mistake, there are some steps you can take and keep your clients on your page.
Start with going to the page the video is displayed on YouTube. Look for gray box titled Embed, it is on the top of the page right to your video.

Then, to the right of the Embed text bow you can see a blue button. When you will move your mouse over it yellow "Customize" text appears.

Click the button and a list of a check box will appear a list of several options.

Uncheck the first one "include related videos", it will make sure you are not supporting your competitors. Changing that is crucial. It will create a new embed code and your viewers will stay on your site.

Creating more than one video seems to be hard work and takes a lot of time. This secret will help you make sure that marketing with video pays and your viewers become your clients.

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